Industry Works

2010-2011

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I worked as a Creative Director at CNB (Creating New Business), a design research group of the Corporate Design Center of Samsung Electronics in Seoul, Korea. I was responsible for managing the quality of three major product design projects. In the development process of these projects, I collaborated with research strategists, UX designers, senior industrial designers, communication designers, and Samsung’s major vendors. My teams and I created a total of 18 designs, including 3 tablets, 3 cameras, 4 laptops, 6 peripherals, and 2 UX designs. I hold 9 design patents from these designs.

The Studio Duuri, my design company, completed two successful research projects sponsored by Samsung Electronics in 2013 and 2016. All of the project results have been presented internally at Samsung Electronics and have been widely utilized for thought leadership, influencing design directions, and shaping future design strategy and vision. My team explored deep research topics like wearable technology, user lifestyle, design elements, consumer psychology  and gender issues.

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The UX Wearable Strategy Project (2013):

Focused on building insights in wearable technology, UX, UI, and fashion at Samsung Electronics.

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Interns:

Alex Peacock, Hanna Oh, Jin Yoo, Kebei Li, Stuart Penman, Arnold Wong, Sharon Moon

Partners:

Jennifer Prewitt-Freilino, Don Hearn , Cynthia Liu 

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The Genderless Design Essence Project (2016):

Focused on topics including gender, materials, colors, and branding.

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Interns:

Ute Petit, Ben Hunt, Samuel Lavoie, Jenevieve Woon, Erica Kim, Melody Cao, Erica Efstratoudakis, Julia Davids

Partners:

Tim Maly, Don Hearn

1992 -2008

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I worked as a professional designer in various consumer goods and manufacturing companies, including American Tourister/Samsonite, A.T. Cross, and Gillette.

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I hold 26 US design patents and 2 utility patents under these companies.

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